AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in Argentina Q2 2022
In Q2 2022, the top beauty retail apps on iOS in Argentina showed varied performance in downloads and active users, with some apps gaining traction while others experienced declines.
In the second quarter of 2022, the top beauty retail apps on the iOS platform in Argentina exhibited a range of performance metrics. Here’s a closer look at the weekly downloads, revenue, and active users for these leading applications.
Perfumerías DRUNI saw fluctuating weekly downloads, peaking at 13 downloads in late March and early June, and maintaining a steady number of weekly active users, rising from 11 in mid-May to 35 in early June before settling at 25 by the end of the quarter.
BEAUTY BAY experienced a modest number of weekly downloads, with a high of 7 in early April. However, the app saw a decline in weekly active users, starting at 21 in late March and dropping to zero by the end of June.
IPSY: Personalized Beauty maintained consistent weekly active users, starting at 55 in late March and gradually decreasing to 47 by the end of June. Weekly downloads were sporadic, with a peak of 3 in early April.
Nykaa – Makeup/Beauty Shopping had minimal activity, with only 2 downloads recorded in early May.
Nykaa Fashion - Shopping App also showed limited engagement, with a single download in early June.
Data from Sensor Tower highlights the varied engagement levels across these beauty retail apps. For more detailed insights, visit Sensor Tower.